This white paper will address the following critival issues: do you understand your customers’ CSR expectations? How are you involving them in solutions? Do you know which NGOs your customers listen to and are you collaborating with those groups? Have you gained insights from current green initiatives that can be applied to your broader corporate social responsibility strategy? Are you offering employees the opportunity to personally make a difference? How do you ensure that actions taken throughout the enterprise — and the extended value chain — are consistent with your CSR values and stated policies?
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