Deutsche Bank

Our mission: We compete to be the leading global provider of financial solutions, creating lasting value for our clients, our shareholders, our people and the communities in which we operate. Our mission gives our business a clear purpose and direction. It is rooted in our brand. Our brand captures and projects a clear idea of who we are. It is something against which all our activities – products, services, behavior and communications – can be judged. It is simple, succinct and unequivocal. Our brand: Deutsche is clear: we are here to perform – in business and beyond. We do this with a unique mix of passion and precision. This measured approach gives us the confidence to enable agile minds to look beyond the obvious, gaining advantage for everyone we work with. Strong brands evoke strong emotions. Today everyone looks for personality in business, for the same reasons they look for it in people. It helps us decide who we trust, who we admire and who we’d like to work with. Our claim has always been much more than a marketing slogan or advertising strapline. It defines our attitude and will continue to do so. It carries an inclusive proposition: performance represents all that we do for our clients, not just bottom-line results. Visually, we say it with more conviction, with more passion, in a new handwritten style.